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Great brands are built by founders with a clear vision, who know when to trust their instincts, when to ignore the noise, and when to say no.

In this session, we sit down with Cyndi Ramirez-Fulton, Founder & CEO of Chillhouse, to unpack what it actually means to build a product-first, taste-led consumer brand, and why those decisions became a long-term strategic advantage (that led to an acquisition by KISS Beauty Group in January 2026).

From Chillhouse’s early days as an IRL salon and community space to its evolution into a nationally distributed nail-care brand, Cyndi has built by leading with product, design, and restraint, often before the data existed to validate the choice. That discipline didn’t just shape a standout brand; it helped make Chillhouse an acquirable one, while remaining founder-led post-acquisition.

This conversation is for beauty and personal care founders navigating growth, retail expansion, and the pressure to scale fast without losing what makes their brand special.

We’ll cover:

• What it really means to be product-first in beauty (and where founders often get it wrong)

• How taste and design instinct (not trends) become a competitive moat in crowded categories

• Making high-stakes decisions before the data exists, and learning which signals to trust

• Protecting brand integrity across retail partners and growth channels

• Knowing when to say no to growth opportunities that dilute the brand

• Building teams that extend the founder's vision rather than dilute it

• Hiring the right people to keep your vision intact as you scale

This is not a conversation about chasing trends or growth at all costs. It’s about building brands that feel intentional, differentiated, and built to last.

ABOUT CYNDI

Cyndi Ramirez-Fulton is a trailblazing Latina entrepreneur and beauty visionary best known as the founder of Chillhouse, the modern self-care and nail-care brand redefining how people experience beauty and community. Launched in New York City in 2017, Chillhouse evolved from a salon-meets-wellness destination into a category-shaping lifestyle brand. As Founder & CEO, Cyndi led the brand’s expansion into major retailers including Target, Urban Outfitters, Revolve, and Walmart, with standout innovations like Chill Tips, its cult-favorite press-on nails. In January 2026, Chillhouse was acquired by KISS Beauty Group, marking a major growth milestone while remaining founder-led within KISS’s global portfolio. Recognized as an Inc. 2025 Female Founder Honoree, Cyndi has been featured on Good Morning America, Vogue, and Forbes.