Events
Coffee + Connections
The power of community happens when we begin to build deep connections with each other on a personal level. Come join us every month for some inspiring chats, to get to know each other and receive some emotional and practical support from the other women. These casual meet up will be led by our community member Jennifer Jane Young. She is excited to have coffee with you! ☕
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Dec
9
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
Tuesday, December 9, 2025, 1:30 PM EST
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
