Events

Building a Category-Leading Brand with Elizabeth Stein, Founder & CEO of Purely Elizabeth

In this session, hear from Elizabeth Stein, founder and CEO of Purely Elizabeth, who transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.

Date

Thursday, November 20, 2025, 2:00 PM EST

URL

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RSVP HERE*REQUIRED TO ATTEND 


How do you take a scrappy idea from your kitchen counter to the shelves of Whole Foods, Target, and Costco—while staying true to your mission? Elizabeth Stein knows the path. As the founder and CEO of Purely Elizabeth, she transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.
In this session, Elizabeth will share the real story of launching Purely Elizabeth, from bootstrapping farmers market sales to leading a national category leader. She’ll open up about the inflection points, hard-won lessons, and strategic decisions that shaped her journey.

You’ll learn:
  • How to bootstrap and validate your product before raising capital
  • When and how to time your first outside raise
  • Why doubling down on a hero product can accelerate growth
  • Strategies for breaking into retail—and sequencing channels for scale
  • How to leverage earned media and founder storytelling to build credibility
  • Ways to innovate within your category without losing focus
  • Balancing growth with mission, values, and product integrity
This is a rare opportunity to hear firsthand from a founder who turned a passion for nutrition into a nationally scaled, multi-million-dollar brand—while redefining the breakfast aisle.

MEET YOUR SPEAKER
Elizabeth Stein is the Founder and CEO of Purely Elizabeth, the leading natural foods brand known for its award-winning granola, oatmeal, and bars made with nutrient-rich, clean ingredients. Elizabeth launched the company in 2009 after starting her career in public relations and later becoming a certified holistic nutritionist. What began as a side hustle selling baking mixes at farmers markets quickly evolved into a national brand, now sold in retailers including Whole Foods, Target, Kroger, Walmart, and Costco. Under her leadership, Purely Elizabeth has grown into one of the most recognized brands in the better-for-you breakfast and snack category, with a mission to make wellness accessible and delicious.

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