Events

Building a Category-Leading Brand with Elizabeth Stein, Founder & CEO of Purely Elizabeth

In this session, hear from Elizabeth Stein, founder and CEO of Purely Elizabeth, who transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.

Date

Tuesday, October 14, 2025, 4:00 PM EDT

URL

Register Now

RSVP HERE*REQUIRED TO ATTEND 


How do you take a scrappy idea from your kitchen counter to the shelves of Whole Foods, Target, and Costco—while staying true to your mission? Elizabeth Stein knows the path. As the founder and CEO of Purely Elizabeth, she transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.
In this session, Elizabeth will share the real story of launching Purely Elizabeth, from bootstrapping farmers market sales to leading a national category leader. She’ll open up about the inflection points, hard-won lessons, and strategic decisions that shaped her journey.

You’ll learn:
  • How to bootstrap and validate your product before raising capital
  • When and how to time your first outside raise
  • Why doubling down on a hero product can accelerate growth
  • Strategies for breaking into retail—and sequencing channels for scale
  • How to leverage earned media and founder storytelling to build credibility
  • Ways to innovate within your category without losing focus
  • Balancing growth with mission, values, and product integrity
This is a rare opportunity to hear firsthand from a founder who turned a passion for nutrition into a nationally scaled, multi-million-dollar brand—while redefining the breakfast aisle.

MEET YOUR SPEAKER
Elizabeth Stein is the Founder and CEO of Purely Elizabeth, the leading natural foods brand known for its award-winning granola, oatmeal, and bars made with nutrient-rich, clean ingredients. Elizabeth launched the company in 2009 after starting her career in public relations and later becoming a certified holistic nutritionist. What began as a side hustle selling baking mixes at farmers markets quickly evolved into a national brand, now sold in retailers including Whole Foods, Target, Kroger, Walmart, and Costco. Under her leadership, Purely Elizabeth has grown into one of the most recognized brands in the better-for-you breakfast and snack category, with a mission to make wellness accessible and delicious.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

Already a member? Click here!
× Clear filters

Sep

12

Community Conversation

Optimizing Lead Management for Design-Build Professionals: Tools, Tactics & Real Talk

Members only!

Friday, September 12, 2025, 1:00 PM EDT

Optimizing Lead Management for Design-Build Professionals: Tools, Tactics & Real Talk

Register now

Sep

17

Community Conversation

Self-Care as a CEO: Managing PR & Social Without the Burnout

Members only!

Wednesday, September 17, 2025, 2:00 PM EDT

Join Nicole Bruno and Francesca Phillips, for a collaborative conversation designed to navigate visibility with clarity, calm, and intention.

Register now

Oct

1

Community Conversation

Strategy That Sells: Marketing for Service Leaders

Members only!

Wednesday, October 1, 2025, 1:00 PM EDT

Are you ready to discover marketing strategies that actually work for your service-based business? This interactive discussion is designed to attract ideal clients, build brand authority, and grow sustainably — without burnout or relying solely on social media. Join us to share your own successes, learn from others, and leave with actionable, real-world strategies you can implement right away. Connect, collaborate, and get inspired alongside fellow service-based entrepreneurs

Register now

Oct

22

Community Conversation

Engage & Elevate: Authentic Growth with Reddit

Members only!

Wednesday, October 22, 2025, 1:00 PM EDT

In this conversation, we’ll explore how to build authentic engagement, amplify visibility, and translate active participation into real-world results using Reddit! Led by Ashley Rector, founder of Quimby Digital, this session is for us all to unpack the practical advice, how-to's, and authentic strategies to help grow your brand's social media traction. If you're looking to streamline your approach to social media and maximize efficiency and engagement, this discussion is for you.

Register now

← View Past Events