Events

Building a Category-Leading Brand with Elizabeth Stein, Founder & CEO of Purely Elizabeth

In this session, hear from Elizabeth Stein, founder and CEO of Purely Elizabeth, who transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.

Date

Tuesday, October 14, 2025, 4:00 PM EDT

RSVP HERE*REQUIRED TO ATTEND 


How do you take a scrappy idea from your kitchen counter to the shelves of Whole Foods, Target, and Costco—while staying true to your mission? Elizabeth Stein knows the path. As the founder and CEO of Purely Elizabeth, she transformed her background in holistic nutrition into one of today’s most recognized better-for-you food brands.
In this session, Elizabeth will share the real story of launching Purely Elizabeth, from bootstrapping farmers market sales to leading a national category leader. She’ll open up about the inflection points, hard-won lessons, and strategic decisions that shaped her journey.

You’ll learn:
  • How to bootstrap and validate your product before raising capital
  • When and how to time your first outside raise
  • Why doubling down on a hero product can accelerate growth
  • Strategies for breaking into retail—and sequencing channels for scale
  • How to leverage earned media and founder storytelling to build credibility
  • Ways to innovate within your category without losing focus
  • Balancing growth with mission, values, and product integrity
This is a rare opportunity to hear firsthand from a founder who turned a passion for nutrition into a nationally scaled, multi-million-dollar brand—while redefining the breakfast aisle.

MEET YOUR SPEAKER
Elizabeth Stein is the Founder and CEO of Purely Elizabeth, the leading natural foods brand known for its award-winning granola, oatmeal, and bars made with nutrient-rich, clean ingredients. Elizabeth launched the company in 2009 after starting her career in public relations and later becoming a certified holistic nutritionist. What began as a side hustle selling baking mixes at farmers markets quickly evolved into a national brand, now sold in retailers including Whole Foods, Target, Kroger, Walmart, and Costco. Under her leadership, Purely Elizabeth has grown into one of the most recognized brands in the better-for-you breakfast and snack category, with a mission to make wellness accessible and delicious.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

Already a member? Click here!

Sep

4

LinkedIn Live

Breaking Into National Retailers with Anouck Gotlib, CEO of Belgian Boys

Thursday, September 4, 2025, 4:00 PM EDT

From stroopwafels to national shelf space, Belgian Boys has become a household name by pairing whimsical branding with strategic growth. At the helm is Anouck Gotlib, a former fashion designer turned food founder, who transformed her creative vision into one of today’s fastest-growing snack and breakfast brands.

Register now

Sep

5

City Sessions

WorkOUT & WorkSHOP

Friday, September 5, 2025, 9:00 AM PDT

Start the day with a leisurely walk along the Laguna Beach shoreline, soaking in the fresh air and sparking creativity through movement. After the walk, we'll gather at a nearby cozy coffee shop to dive into a mini-mastermind designed to help you tackle your current marketing challenges.

Register now

Sep

11

City Sessions

{CHICAGO, IL} Member Mingle

Thursday, September 11, 2025, 11:30 AM CDT

Come join some fellow members and fellow founders for a Member Mingle to end your busy week.

Register now

Sep

11

City Sessions

{PERTH AMBOY, NJ} Member Mingle

Thursday, September 11, 2025, 5:00 PM EDT

​Raise a glass with Angela Atelier and ECR Vintners for an evening designed for women who want more connection—and seriously good wine.

Register now

Sep

12

City Sessions

{ORANGE COUNTY, CA} Member Mingle

Friday, September 12, 2025, 10:00 AM PDT

Join us for a relaxed, Friday co-working session designed to help you end your week with clarity.

Register now

Sep

15

City Sessions

{NEW YORK, NY} Member Mingle

Monday, September 15, 2025, 9:00 AM EDT

​Join us for a relaxed morning of connection and conversation at our NYC Member Mingle!

Register now

Sep

21

City Sessions

{SANTA MONICA, CA} Member Mingle

Sunday, September 21, 2025, 6:30 PM PDT

​Join us for an inspiring evening of community, learning, and creativity at Viola Floral in Santa Monica.

Register now

Sep

22

City Sessions

{SANTA MONICA, CA} Member Mingle

Monday, September 22, 2025, 1:00 PM PDT

Need a change of scenery? Join us for a casual co-working session with good vibes and great women.

Register now

Sep

25

LinkedIn Live

From Kitchen Table to $100M Brand: A Conversation with Gail Becker, Founder of CAULIPOWER

Thursday, September 25, 2025, 1:00 PM EDT

Join us for an exclusive session with Gail Becker, as she shares the story of transforming a simple cauliflower pizza crust into a $100M+ category-defining brand CAULIPOWER now sold in over 25,000 stores nationwide.

Register now

Oct

3

City Sessions

{LAGUNA BEACH, CA} WorkOUT & WorkSHOP

Friday, October 3, 2025, 9:00 AM EDT

​Start the day with a leisurely walk along the Laguna Beach shoreline, soaking in the fresh air and sparking creativity through movement.

Register now

Oct

10

City Sessions

{ORANGE COUNTY, CA} Member Mingle & Coworking

Friday, October 10, 2025, 10:00 AM EDT

Join us for a relaxed, Friday co-working session designed to help you end your week with clarity.

Register now

Oct

10

City Sessions

{TAMPA, FL} Member Mingle

Friday, October 10, 2025, 12:00 PM EDT

Are you a building a fashion or accessory business? Come attend this 10th House Member Mingle hosted by Venus Walks to meet and network with fellow founders.

Register now