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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Nov
24
Beauty + Personal Care Huddle
Tuesday, November 24, 2026, 3:00 PM EST
Are you building a Beauty or Personal Care business? Come join this 10th House Huddle to meet and network with fellow founders!
Nov
25
Technology Huddle
Wednesday, November 25, 2026, 11:00 AM PST
Tech is hard, but building in community makes all the difference.
Dec
1
Community Builder Huddle
Tuesday, December 1, 2026, 1:00 PM EST
Are you building a community-driven business or looking to connect with other founders focused on community building? Come join this 10th House Huddle to meet and network with fellow founders!
Dec
2
Health & Wellness Huddle
Wednesday, December 2, 2026, 2:00 PM EST
Are you a building a Health & Wellness business? Come join this 10th House Huddle hosted by Annette to meet and network with fellow founders!
Dec
4
PR/Media Huddle
Friday, December 4, 2026, 2:00 PM EST
Are you a building a PR or Media business? Come join this 10th House Huddle to meet and network with fellow founders!
Dec
9
Marketing & Communications Huddle
Wednesday, December 9, 2026, 12:00 PM PST
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Dec
11
Fashion Huddle
Friday, December 11, 2026, 11:00 AM PST
Are you a building a Fashion business? Elizabeth will be hosting this Fashion Huddle to specifically collaborate on Future Proofing Your Brand with AI.
Dec
16
Technology Huddle
Wednesday, December 16, 2026, 2:00 PM EST
Are you a Founder who knows there's something structurally wrong in your business but can't figure out what is broken or how to fix it?
Dec
18
Accounting + Financial Management Huddle
Friday, December 18, 2026, 1:00 PM EST
Are you looking to connect with others in the Accounting Space? Come join this 10th House Huddle to meet and network with fellow founders!
Dec
22
Fashion + Accessories Huddle
Tuesday, December 22, 2026, 1:00 PM EST
Are you building a Fashion or Accessories business? Come join this 10th House Huddle to meet and network with fellow founders!
Dec
23
Technology Huddle
Wednesday, December 23, 2026, 11:00 AM PST
Tech is hard, but building in community makes all the difference.
Dec
30
Health & Wellness Huddle
Wednesday, December 30, 2026, 2:00 PM EST
Are you building a Health and Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!