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Events
What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays
What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.
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Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Sep
16
Technology Huddle
Wednesday, September 16, 2026, 3:00 PM EDT
Are you a Founder who knows there's something structurally wrong in your business but can't figure out what is broken or how to fix it?
Sep
18
Accounting + Financial Management Huddle
Friday, September 18, 2026, 1:00 PM EDT
Are you looking to connect with others in the Accounting Space? Come join this 10th House Huddle to meet and network with fellow founders!
Sep
22
Fashion + Accessories Huddle
Tuesday, September 22, 2026, 1:00 PM EDT
Are you building a Fashion or Accessories business? Come join this 10th House Huddle to meet and network with fellow founders!
Sep
23
Technology Huddle
Wednesday, September 23, 2026, 12:00 PM PDT
Tech is hard, but building in community makes all the difference.
Sep
25
PR/Media Huddle
Friday, September 25, 2026, 2:00 PM EDT
Are you a building a PR or Media business? Come join this 10th House Huddle to meet and network with fellow founders!
Sep
29
Beauty + Personal Care Huddle
Tuesday, September 29, 2026, 3:00 PM EDT
Are you building a Beauty or Personal Care business? Come join this 10th House Huddle to meet and network with fellow founders!
Sep
30
Health & Wellness Huddle
Wednesday, September 30, 2026, 2:00 PM EDT
Are you building a Health and Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!
Oct
6
Community Builder Huddle
Tuesday, October 6, 2026, 1:00 PM EDT
Are you building a community-driven business or looking to connect with other founders focused on community building? Come join this 10th House Huddle to meet and network with fellow founders!
Oct
7
Health & Wellness Huddle
Wednesday, October 7, 2026, 3:00 PM EDT
Are you a building a Health & Wellness business? Come join this 10th House Huddle hosted by Annette to meet and network with fellow founders!
Oct
9
Fashion Huddle
Friday, October 9, 2026, 12:00 PM PDT
Are you a building a Fashion business? Elizabeth will be hosting this Fashion Huddle to specifically collaborate on Future Proofing Your Brand with AI.
Oct
14
Marketing & Communications Huddle
Wednesday, October 14, 2026, 1:00 PM PDT
Are you a founder looking to learn about Marketing or Communications for your business? Come join this 10th House Huddle hosted by Jessie to meet and network with fellow founders! Ecommerce and consumer brands welcome!
Oct
16
Accounting + Financial Management Huddle
Friday, October 16, 2026, 1:00 PM EDT
Are you looking to connect with others in the Accounting Space? Come join this 10th House Huddle to meet and network with fellow founders!