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Events
The New Consumer Marketing Playbook: Brand, PR, and Community with Dianna Cohen of Crown Affair
In this session, we’ll break down how Dianna has approached marketing from day one. not as a set of channels, but as a cohesive system rooted in brand, PR, and community.
Date
Tuesday, May 5, 2026, 11:00 AM PDT
URL
Register NowRSVP HERE - REQUIRED TO ATTEND
What actually drives growth for consumer brands today isn’t just performance marketing, it’s brand, storytelling, and the ability to build real connections.
Join us for a live conversation with Dianna Cohen, Founder & CEO of Crown Affair, one of the fastest-growing prestige haircare brands redefining how modern brands show up and scale. Since launching in 2020, Crown Affair has built a loyal, highly engaged community and expanded into top-tier retailers like Sephora, Goop, and Violet Grey, all while maintaining a distinct point of view and brand identity.
In this session, we’ll break down how Dianna has approached marketing from day one. not as a set of channels, but as a cohesive system rooted in brand, PR, and community.
In this session, you’ll learn:
- What’s actually working in consumer marketing right now, and what’s losing effectiveness
- How to build a brand that drives demand without over-relying on paid ads
- How to think about PR, editorial, and storytelling as core growth levers
- What it takes to build a loyal community (not just a customer base)
- How to maintain brand integrity while scaling across retail and channels
Whether you’re early in building your brand or looking to refine your marketing strategy, this conversation will leave you with a clearer, more intentional approach to growth.
MORE ABOUT DIANNA
Dianna Cohen is the Founder of Crown Affair, a haircare brand rooted in clean, effective formulas, hand-crafted tools, and a ritual-based approach to daily care. Since its launch in 2020, Crown Affair has become one of the fastest-growing prestige haircare brands, available at Sephora, Goop, Violet Grey, Moda Operandi, Mecca, and other leading retailers.
The brand has cultivated a loyal community around its award-winning products and the belief that caring for your hair is a deeply personal and empowering practice. Crown Affair has earned industry recognition, including WWD Innovator of the Year.
Before founding Crown Affair, Dianna launched Levitate, a brand marketing agency where she led creative and strategic initiatives for companies including Harry’s, Outdoor Voices, Buck Mason, and more. For her work with Levitate, she was recognized as a Forbes 30 Under 30 honoree. Earlier in her career, Dianna was an early team member at Into The Gloss and Away, helping shape both brands in their formative years.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Apr
14
Inside the Investor Mind: What Makes a Consumer Brand Fundable
Tuesday, April 14, 2026, 10:30 AM PDT
In this LinkedIn Live conversation, we sit down with Cristina Nuñez, cofounder of True Beauty Ventures, to unpack what investors are actually looking for when evaluating early-stage consumer brands.
Apr
15
New Year Refresh: FFC x Belong NYC Happy Hour
Wednesday, April 15, 2026, 6:30 PM EDT
Join us at a special evening hosted by FFC x BELONG NYC.
Apr
17
Business Services Huddle
Friday, April 17, 2026, 1:00 PM EDT
Are you a building a Business Services business? Come join this 10th House Huddle to meet and network with fellow founders!
Apr
21
{LOS ANGELES, CA} Member Mingle
Tuesday, April 21, 2026, 5:30 PM PDT
RSVP HERE — REQUIRED! We’re bringing together an incredible room of female founders, builders, and investors for a night that’s all about real connection, shared stories, and new opportunities! In collaboration with Mikloset and the Female Founder Collective, we’re hosting an intimate networking mixer designed for women who are building, scaling, and backing the next generation of companies. This isn’t just another networking event. It’s a space to meet women who get it, the highs, the chaos, the ambition, and the vision. Here’s what to expect: • A curated room of founders, creatives, and investors • Meaningful conversations (not surface-level small talk) • A live Mikloset demo showing how we’re reshaping fashion + AI • Fun icebreakers to actually connect with people in the room • Food and drinks included with your ticket Whether you’re building your company, thinking about starting one, or looking to invest in female-led startups, this is the kind of room you want to be in. Come meet your next collaborator, investor, advisor, or friend. Spots are limited, so grab your ticket early. Can’t wait to see you there!
Apr
22
Health & Wellness Huddles
Wednesday, April 22, 2026, 1:00 PM EDT
Are you a building a Health or Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!
Apr
23
{NEW YORK} FFC + Luminary Co-Working Day
Thursday, April 23, 2026, 10:00 AM EDT
In partnership with Luminary, we’re bringing together women across the NYC area to advance, build, and “reconnect”.
Apr
23
Inside Bala: Building (and Bootstrapping) a $100M Brand Without a Traditional Startup Playbook
Thursday, April 23, 2026, 10:00 AM PDT
In this conversation, we’re sitting down with Natalie Holloway, cofounder and CEO of Bala, the design-led fitness company behind the viral Bala Bangles.
Apr
23
{CHICAGO, IL} Member Mingle
Thursday, April 23, 2026, 12:30 PM CDT
Join Chicago's female founders for 90 minutes that feel less like networking and more like coming home.
Apr
24
Home & Design Huddle
Friday, April 24, 2026, 1:00 PM EDT
Are you a building a Home or Design business? Come join this 10th House Huddle to meet and network with fellow founders!
Apr
29
Beauty & Personal Care Huddle
Wednesday, April 29, 2026, 5:00 PM UTC
Apr
30
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Social Media + Partnerships: The Growth Engine Behind a Cult-Loved Brand
Thursday, April 30, 2026, 11:00 AM PDT
In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine.
May
1
Content Building: AI & SEO
Friday, May 1, 2026, 1:00 PM EDT
Join us for an in-depth conversation exploring content marketing for AI!