Events

Growth Track: Lean Go-To-Market Strategy

In this hands-on workshop, Sarina Virk Torrendell reveals the lean go-to-market strategies that took her from early employee at Postmates to scaling global initiatives at Apple, Meta, and Amazon.

Date

Thursday, October 9, 2025, 2:00 PM EDT

CLICK HERE TO RSVP *REQUIRED TO ATTEND - Tech 10th House Members Only

This session is a part of the Tech Growth Track, and is exclusively for tech founders inside of The 10th House.
 
Most founders launch products hoping customers will just "find them somehow", but successful companies create systematic plans for attracting, converting, and retaining customers from day one.

In this hands-on workshop, Sarina Virk Torrendell reveals the lean go-to-market strategies that took her from early employee at Postmates to scaling global initiatives at Apple, Meta, and Amazon. You'll learn how to build traction before and after launch, choose the right distribution channels for your business model, and create feedback loops that turn early customers into your most powerful growth engine. 

We'll dive into:
  • Pre-launch vs. post-launch traction strategies: building waitlists, partnerships, and early momentum
  • Choosing between product-led, sales-led, and community-led growth based on your market and resources
  • Setting up feedback loops that turn customer insights into competitive advantages
  • Mapping your customer journey to identify the highest-impact conversion opportunities
  • Aligning your positioning and channels with how your customers actually discover and buy solutions
At the end of this session, Sarina will guide you through creating your personalized go-to-market plan that maps exactly how you'll attract, convert, and retain customers. You'll spend 30-45 minutes building your strategy live with her feedback and guidance, walking away with a clear roadmap for growth.

About Sarina Virk Torrendell
Sarina is an expert in building and scaling tech products that consumers love. As one of the first employees at Postmates, she developed the market expansion blueprint that scaled the company to 4,000+ cities before its $5B acquisition by Uber. She went on to drive growth at Glamsquad, then led global partner marketing at Apple’s App Store, where she spearheaded partnerships that generated multi-billions in revenue, and later led product marketing for SMBs and creators at Meta. Today, Sarina is the founder of Seed28, where she helps startups supercharge their marketing and technology from pre-launch strategy to post-launch scale.

Events

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Growth Track: Lean Go-To-Market Strategy

Members only!

Thursday, October 9, 2025, 2:00 PM EDT

In this hands-on workshop, Sarina Virk Torrendell reveals the lean go-to-market strategies that took her from early employee at Postmates to scaling global initiatives at Apple, Meta, and Amazon.

Register now

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