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Events
Inside the Rebecca Minkoff Brand: Lessons in Longevity, Innovation & Style
In this intimate virtual interview, Rebecca Minkoff sits down with her Female Founder Collective co-founder Alison Wyatt for a candid conversation on the evolution of her namesake brand — from its scrappy beginnings and breakout “Morning After Bag,” to international expansion, technology-driven retail innovation, and the bold pivot toward a licensing-led future.
Date
Wednesday, October 15, 2025, 1:30 PM EDT
URL
Register NowCLICK HERE TO RSVP *REQUIRED TO ATTEND
From a single handbag design to a globally recognized lifestyle brand, Rebecca Minkoff has redefined what it means to build a modern fashion business. In this intimate virtual interview, Rebecca Minkoff sits down with her Female Founder Collective co-founder Alison Wyatt for a candid conversation on the evolution of her namesake brand — from its scrappy beginnings and breakout “Morning After Bag,” to international expansion, technology-driven retail innovation, and the bold pivot toward a licensing-led future.
Together, they’ll unpack the brand’s journey through creativity, commerce, and constant reinvention — including how Rebecca has harnessed collaborations, community, and mission-driven storytelling to stay relevant in an ever-changing industry.
This session is designed for emerging fashion and accessories founders eager to learn get a playbook on:
— Building a brand with enduring identity and consumer love
— Navigating growth while preserving creative integrity
— Integrating innovation and technology into retail experiences
— Partnering strategically for scale and staying culturally relevant
— Crafting a personal brand that builds a community
Join us for an inspiring deep dive into what it really takes to build a brand that lasts — and how to evolve without losing the essence that started it all.
ABOUT THE FOUNDERS
Rebecca Minkoff is best known for her iconic ‘Morning After Bag’ (aka, the M.A.B.) which is everything her brand is known for today — edgy, feminine, and iconic. With a ready-to-wear collection quickly following in 2009, her name and brand set off on a wild, well-deserved rise to success. Today, Rebecca Minkoff is a global brand internationally recognized for its handbags, apparel, footwear, jewelry, and accessories. Rebecca is also an author, podcast host, and co-founder of Female Founder Collective.
Alison Wyatt is nothing short of a serial entrepreneur. She is the co-founder and CEO of The 10th House, The North, and Female Founder Collective. On top of that, she is an angel investor in companies such as Hatch, HeyMama, and Summer Salt, a former CRO, champion of women in many forms, business-builder, idea-factory, and people-connector.
Together, they’ll unpack the brand’s journey through creativity, commerce, and constant reinvention — including how Rebecca has harnessed collaborations, community, and mission-driven storytelling to stay relevant in an ever-changing industry.
This session is designed for emerging fashion and accessories founders eager to learn get a playbook on:
— Building a brand with enduring identity and consumer love
— Navigating growth while preserving creative integrity
— Integrating innovation and technology into retail experiences
— Partnering strategically for scale and staying culturally relevant
— Crafting a personal brand that builds a community
Join us for an inspiring deep dive into what it really takes to build a brand that lasts — and how to evolve without losing the essence that started it all.
ABOUT THE FOUNDERS
Rebecca Minkoff is best known for her iconic ‘Morning After Bag’ (aka, the M.A.B.) which is everything her brand is known for today — edgy, feminine, and iconic. With a ready-to-wear collection quickly following in 2009, her name and brand set off on a wild, well-deserved rise to success. Today, Rebecca Minkoff is a global brand internationally recognized for its handbags, apparel, footwear, jewelry, and accessories. Rebecca is also an author, podcast host, and co-founder of Female Founder Collective.
Alison Wyatt is nothing short of a serial entrepreneur. She is the co-founder and CEO of The 10th House, The North, and Female Founder Collective. On top of that, she is an angel investor in companies such as Hatch, HeyMama, and Summer Salt, a former CRO, champion of women in many forms, business-builder, idea-factory, and people-connector.
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