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Events
Growth Track: Go-to-Market Strategy for Retail, DTC & Food Service with Michelle Cordeiro Grant, Founder & CEO of Gorgie and Founder of LIVELY
In this masterclass, Michelle Cordeiro Grant will share the lessons she’s learned building two category-defining consumer brands, LIVELY and Gorgie, from concept to nationwide retail.
Date
Thursday, November 6, 2025, 1:00 PM EST
URL
Register NowCLICK HERE TO RSVP *REQUIRED TO ATTEND - F&B Growth Track 10th House Members Only
Michelle knows what it takes to create authentic hype before launch, distill a brand into clear and memorable principles, and maintain momentum once you hit the shelf. From securing a Target partnership straight out of the gate to landing Erewhon’s coveted smoothie collab, her story offers a real-world roadmap for navigating today’s retail landscape.
- Choose the right sales channels for your stage of growth
- Balance sell-in vs. sell-through strategies to drive trial and repeat purchases
- Stand out on shelf with packaging, merchandising, and positioning that converts
- Cultivate the retailer and buyer relationships that open doors
- Leverage community, partnerships, and cultural moments to fuel awareness
Michelle founded her next adventure, GORGIE, in 2022. As CEO, she is on a mission to make wellness fun, focusing on products that actually taste good, feel good, and look good too! From concept to shelf in 6 months, GORGIE launched with a line of sparkling energy beverages with benefits featuring Green Tea Caffeine, natural flavors, Biotin, L-Theanine, and B Vitamins. Michelle has taken an innovative, community-first approach to building the brand, partnering with their rapidly-expanding circle of followers and friends across social media.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Oct
16
Growth Track: Founder as Brand Builder: Step Into Your CEO Role with Meghan Caiazzo, CPG Executive & Growth Strategist
Thursday, October 16, 2025, 2:00 PM EDT
In this masterclass, Meghan Caiazzo will guide you through the mindset and skills you need to shift from product maker to business leader, and to become the kind of founder investors, retailers, and teams want to back.
Oct
21
Working Smarter with AI: How Founders Can Use AI with Intention with Joan Nguyen, Co-Founder and CEO of Bumo
Tuesday, October 21, 2025, 12:00 PM EDT
Join us for a session with Joan Nguyen, Co-Founder and CEO of Bumo, to explore practical ways to integrate AI into daily business workflows without losing the human touch.
Oct
23
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Growth Track: Building Sales-Driven KPIs & Hitting Your Goals
Thursday, October 23, 2025, 12:00 PM EDT
In this session, founders will learn how to track and interpret the KPIs that drive real results in food and beverage: velocity, ACV, repeat rates, and margins across wholesale, DTC, and food service.
Oct
28
Paid Media That Works: A Founder’s Guide to Growth with Jhara Valentini of Valentini Media Group
Tuesday, October 28, 2025, 1:00 PM EDT
In this hands-on workshop, Jhara Valentini, Latina entrepreneur and founder of Valentini Media Group, will share how to map your customer journey and use paid media as a true growth engine — whether you’re running your first $5K test budget or scaling into multi-channel campaigns.
Oct
30
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Growth Track: CPG Key Metrics & Monthly Financial Reporting with Melissa Ciana & Annie Carlon, Co-Founders of Acru Solutions
Thursday, October 30, 2025, 12:00 PM EDT
In this masterclass, Melissa Ciana and Annie Carlon of Acru Solutions will take the mystery out of financial reporting so you can run your business with confidence, clarity, and control.
Nov
6
Growth Track: Go-to-Market Strategy for Retail, DTC & Food Service with Michelle Cordeiro Grant, Founder & CEO of Gorgie and Founder of LIVELY
Thursday, November 6, 2025, 1:00 PM EST
In this masterclass, Michelle Cordeiro Grant will share the lessons she’s learned building two category-defining consumer brands, LIVELY and Gorgie, from concept to nationwide retail.