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Events
Growth Track: Go-to-Market Strategy for Retail, DTC & Food Service with Michelle Cordeiro Grant, Founder & CEO of Gorgie and Founder of LIVELY
In this masterclass, Michelle Cordeiro Grant will share the lessons she’s learned building two category-defining consumer brands, LIVELY and Gorgie, from concept to nationwide retail.
Date
Thursday, November 6, 2025, 1:00 PM EST
URL
Register NowCLICK HERE TO RSVP *REQUIRED TO ATTEND - F&B Growth Track 10th House Members Only
Michelle knows what it takes to create authentic hype before launch, distill a brand into clear and memorable principles, and maintain momentum once you hit the shelf. From securing a Target partnership straight out of the gate to landing Erewhon’s coveted smoothie collab, her story offers a real-world roadmap for navigating today’s retail landscape.
- Choose the right sales channels for your stage of growth
- Balance sell-in vs. sell-through strategies to drive trial and repeat purchases
- Stand out on shelf with packaging, merchandising, and positioning that converts
- Cultivate the retailer and buyer relationships that open doors
- Leverage community, partnerships, and cultural moments to fuel awareness
Michelle founded her next adventure, GORGIE, in 2022. As CEO, she is on a mission to make wellness fun, focusing on products that actually taste good, feel good, and look good too! From concept to shelf in 6 months, GORGIE launched with a line of sparkling energy beverages with benefits featuring Green Tea Caffeine, natural flavors, Biotin, L-Theanine, and B Vitamins. Michelle has taken an innovative, community-first approach to building the brand, partnering with their rapidly-expanding circle of followers and friends across social media.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Oct
3
Holiday Promotions and Activations
Friday, October 3, 2025, 2:00 PM EDT
This will be an interactive session about what product-based founders in our community will be doing or have planned for the upcoming holiday season.
Oct
15
Supercharge Revenue by Leveraging Your Existing Customer Base | Optimizing Email & SMS Marketing, Loyalty Programs, and Your Tech Stack
Wednesday, October 15, 2025, 2:00 PM EDT
Get ready to supercharge your business at our upcoming Community Conversation! We’ll dive into exciting, low-cost strategies for maximizing revenue growth through effective customer retention.
Oct
22
Engage & Elevate: Authentic Growth with Reddit
Wednesday, October 22, 2025, 1:00 PM EDT
In this conversation, we’ll explore how to build authentic engagement, amplify visibility, and translate active participation into real-world results using Reddit! Led by Ashley Rector, founder of Quimby Digital, this session is for us all to unpack the practical advice, how-to's, and authentic strategies to help grow your brand's social media traction. If you're looking to streamline your approach to social media and maximize efficiency and engagement, this discussion is for you.
Oct
29
Supporting a Multichannel Strategy: Amazon in 2025
Wednesday, October 29, 2025, 1:00 PM EDT
Join us for an engaging community conversation where Lori explores Amazon’s role within a multichannel strategy in 2025.
Nov
7
Bookkeeping, Accounting and Taxation
Friday, November 7, 2025, 12:00 PM EST
Are you seeking bookkeeping support? Join us to gain clarity on managing your books effectively, understand common tax pitfalls (and how to avoid them), and learn practical strategies for staying compliant while scaling. This will be a collaborative discussion, so please come prepared to share more about your business, and to participate in our Q+A! ✨
Nov
14
The Legal Aspects of Early Stage Fundraising
Friday, November 14, 2025, 12:00 PM EST
Are you preparing to raise capital but feeling overwhelmed by the legal complexities of fundraising? Join us for an informative and practical session designed to demystify the legal aspects of the fundraising process!
Nov
19
Get Your Assets Together: A Modern Entrepreneur's Guide to Monetization, Growth & Acquisition
Wednesday, November 19, 2025, 12:00 PM EST
My ideal conversation is an empowering, action-oriented discussion for ambitious women founders. We'll shift the focus from a traditional "founder" mindset to a strategic asset manager perspective.