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Events
Growth Track: Go-to-Market Strategy for Retail, DTC & Food Service with Michelle Cordeiro Grant, Founder & CEO of Gorgie and Founder of LIVELY
In this masterclass, Michelle Cordeiro Grant will share the lessons she’s learned building two category-defining consumer brands, LIVELY and Gorgie, from concept to nationwide retail.
Date
Thursday, November 6, 2025, 1:00 PM EST
URL
Register NowCLICK HERE TO RSVP *REQUIRED TO ATTEND - F&B Growth Track 10th House Members Only
Michelle knows what it takes to create authentic hype before launch, distill a brand into clear and memorable principles, and maintain momentum once you hit the shelf. From securing a Target partnership straight out of the gate to landing Erewhon’s coveted smoothie collab, her story offers a real-world roadmap for navigating today’s retail landscape.
- Choose the right sales channels for your stage of growth
- Balance sell-in vs. sell-through strategies to drive trial and repeat purchases
- Stand out on shelf with packaging, merchandising, and positioning that converts
- Cultivate the retailer and buyer relationships that open doors
- Leverage community, partnerships, and cultural moments to fuel awareness
Michelle founded her next adventure, GORGIE, in 2022. As CEO, she is on a mission to make wellness fun, focusing on products that actually taste good, feel good, and look good too! From concept to shelf in 6 months, GORGIE launched with a line of sparkling energy beverages with benefits featuring Green Tea Caffeine, natural flavors, Biotin, L-Theanine, and B Vitamins. Michelle has taken an innovative, community-first approach to building the brand, partnering with their rapidly-expanding circle of followers and friends across social media.
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Oct
8
Business Services Huddle
Wednesday, October 8, 2025, 1:00 PM EDT
Is your business in the service industry? Come join this 10th House Huddle to meet and network with other members working in the same realm as you ✨
Oct
9
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Growth Track: Lean Go-To-Market Strategy
Thursday, October 9, 2025, 2:00 PM EDT
In this hands-on workshop, Sarina Virk Torrendell reveals the lean go-to-market strategies that took her from early employee at Postmates to scaling global initiatives at Apple, Meta, and Amazon.
Oct
15
Technology Huddle
Wednesday, October 15, 2025, 1:00 PM EDT
Are you a Tech Founder? Come join this 10th House Huddle to meet and network, and to welcome our incoming Cohort Members!
Oct
17
Fashion & Accessories Huddle
Friday, October 17, 2025, 1:00 PM EDT
Are you a building a fashion or accessory business? Come join this 10th House Huddle to meet and network with fellow founders ✨.
Oct
22
Health & Wellness Huddle
Wednesday, October 22, 2025, 1:00 PM EDT
Are you a Health & Wellness Founder? Come join this 10th House Huddle to meet and network with others! ✨
Oct
24
Technology Huddle
Friday, October 24, 2025, 1:30 PM EDT
Are you a Tech Founder? Come join this 10th House Huddle to meet and network, and to welcome our incoming Cohort Members!
Oct
31
Beauty + Personal Care Huddle
Friday, October 31, 2025, 1:00 PM EDT
Are you building a beauty or personal care business? Come join this 10th House Huddle to meet and network with fellow founders!
Nov
5
Law Huddle
Wednesday, November 5, 2025, 12:00 PM EST
Are you a founder in the Law space? Come join this 10th House Huddle to meet and network ✨
Nov
21
Fashion and Accessories Huddle
Friday, November 21, 2025, 10:00 AM PST
Are you a building a fashion or accessory business? Come join this 10th House Huddle to meet and network with fellow founders!