Numbers tell the story of whether your brand is ready to grow — and knowing which ones matter most can make or break your next stage of expansion. In this session, founders will learn how to track and interpret the KPIs that drive real results in food and beverage: velocity, ACV, repeat rates, and margins across wholesale, DTC, and food service. We’ll also dig into how to manage trade spend and use metrics to guide decisions about brokers, distributors, and promotions.

Takeaway: You’ll leave with a custom KPI tracker focused on your top 5–7 metrics, benchmarks for your category, and the confidence to make data-driven decisions that move your business forward.