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Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.With experience launching a category-defining brand and leading its expansion across DTC, retail, partnerships, and high-impact collaborations, Reshma will break down how to:

• Evaluate whether your brand is ready for retail — and what to do before pitching
• Prepare for sell-in conversations with buyers, from merchandising to line sheets
• Drive sell-through and repeat purchase across channels
• Use partnerships, pop-ups, and collaborations as strategic growth accelerators
• Build a GTM roadmap that aligns your product, channels, and customer strategy

ABOUT YOUR HOST:

Reshma Chattaram Chamberlin is the Co-Founder and Chief Brand and Digital Officer of Summersalt, a generation-defining lifestyle brand known for its data-backed fit and designer quality products without the designer price tag. In 2020, Fast Company named Summersalt one of the 10 Most Innovative Style Companies of the Year. Reshma and her Co-founder Lori Coulter launched Summersalt to change the conversation around swimwear and address a true market gap by creating designer swimwear without the designer price tag. Summersalt’s product is data-backed with 1.5 million measurements taken from 10,000 women’s body scans. From day one, Summersalt knew it wouldn't stop at swimwear. The first challenge was to transform the swimwear shopping experience from being intimidating and vulnerable to fun and empowering.

Quickly, Summersalt expanded to include adventure-friendly essentials that help make every aspect of a woman's wardrobe more joyful and comfortable—from sleepwear to intimates to activewear. Named one of the Top 100 Upstarts in the world by CNBC, the brand has seen exceptional growth and consumer adoption, garnering praise from leading outlets including Vogue, Elle, CNN and Forbes. Prior to co-founding Summersalt, Reshma spent 10+ years in brand building, user experience design, digital marketing, and strategy, for early entrants in the direct-to-consumer revolution. She previously ran a successful business design strategy firm, where she was an early advocate for design thinking at the foundation of any business, as a key unfair advantage. Reshma is passionate about keeping thoughtful practices at the heart of Summersalt, and is constantly championing sustainability.