Events
From Kitchen Table to $100M Brand: A Conversation with Gail Becker, Founder of CAULIPOWER
Join us for an exclusive session with Gail Becker, as she shares the story of transforming a simple cauliflower pizza crust into a $100M+ category-defining brand CAULIPOWER now sold in over 25,000 stores nationwide.
Date
Thursday, September 25, 2025, 1:00 PM EDT
URL
Register NowRSVP HERE*REQUIRED TO ATTEND
How do you take an idea with no food background and turn it into one of the fastest-growing frozen food brands in America? Gail Becker did just that when she launched CAULIPOWER in 2017, transforming a simple cauliflower pizza crust into a $100M+ category-defining brand now sold in over 25,000 stores nationwide.
In this exclusive session, Gail will share the real story behind CAULIPOWER’s meteoric rise and the tactical lessons food and beverage founders can apply right now to grow their own businesses. We’ll dig into:
- From Idea to Shelf – How Gail went from a personal need to a product launch, and what every founder should know about entering grocery without an industry background.
- Winning at Retail – How to get (and keep) buyer attention, navigate slotting fees and distributor relationships, and understand the metrics that matter most.
- Funding Growth – Insights into how she financed rapid expansion while balancing control and ownership, plus what investors look for in food brands.
- Marketing that Stands Out – How CAULIPOWER built a mass-market identity with smart branding, sampling, PR, and consumer love.
- Scaling Operations – Lessons in choosing co-manufacturers, managing supply chains, and avoiding common pitfalls as demand surges.
- Knowing When to Innovate – How she decides between doubling down on core products versus expanding into new categories.
Whether you’re working on your first retail pitch, thinking about your next product launch, or preparing to fundraise, this conversation will give you a behind-the-scenes look at what it really takes to scale a CPG brand in today’s crowded food landscape.
More about Gail:
Gail Becker is the Founder and CEO of CAULIPOWER, the trailblazing brand that turned cauliflower into America’s favorite better-for-you comfort food. Inspired by her two sons’ celiac diagnoses, Becker left a high-powered career in journalism, government, and corporate communications to launch CAULIPOWER in 2017. In just a few years, she grew the company into one of the fastest-growing frozen pizza brands in the U.S., reaching $100 million in revenue and distribution in more than 25,000 stores nationwide.
Prior to founding CAULIPOWER, she served as President of Strategic Partnerships and Global Integration at Edelman and held leadership roles at Warner Bros. and the U.S. Department of Health and Human Services. A recognized industry leader, Becker has been honored as Woman Business Owner of the Year, Entrepreneur of the Year, and Trailblazer Working Mother of the Year. She holds a B.A. in Political Science from UCLA and an M.S. in Journalism from Northwestern University.
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