Events

From Kitchen Table to $100M Brand: A Conversation with Gail Becker, Founder of CAULIPOWER

Join us for an exclusive session with Gail Becker, as she shares the story of transforming a simple cauliflower pizza crust into a $100M+ category-defining brand CAULIPOWER now sold in over 25,000 stores nationwide.

Date

Thursday, September 25, 2025, 1:00 PM EDT

RSVP HERE*REQUIRED TO ATTEND


How do you take an idea with no food background and turn it into one of the fastest-growing frozen food brands in America? Gail Becker did just that when she launched CAULIPOWER in 2017, transforming a simple cauliflower pizza crust into a $100M+ category-defining brand now sold in over 25,000 stores nationwide.

​In this exclusive session, Gail will share the real story behind CAULIPOWER’s meteoric rise and the tactical lessons food and beverage founders can apply right now to grow their own businesses. We’ll dig into:

  • From Idea to Shelf – How Gail went from a personal need to a product launch, and what every founder should know about entering grocery without an industry background.
  • Winning at Retail – How to get (and keep) buyer attention, navigate slotting fees and distributor relationships, and understand the metrics that matter most.
  • Funding Growth – Insights into how she financed rapid expansion while balancing control and ownership, plus what investors look for in food brands.
  • Marketing that Stands Out – How CAULIPOWER built a mass-market identity with smart branding, sampling, PR, and consumer love.
  • Scaling Operations – Lessons in choosing co-manufacturers, managing supply chains, and avoiding common pitfalls as demand surges.
  • Knowing When to Innovate – How she decides between doubling down on core products versus expanding into new categories.
​Whether you’re working on your first retail pitch, thinking about your next product launch, or preparing to fundraise, this conversation will give you a behind-the-scenes look at what it really takes to scale a CPG brand in today’s crowded food landscape.

More about Gail:
Gail Becker is the Founder and CEO of CAULIPOWER, the trailblazing brand that turned cauliflower into America’s favorite better-for-you comfort food. Inspired by her two sons’ celiac diagnoses, Becker left a high-powered career in journalism, government, and corporate communications to launch CAULIPOWER in 2017. In just a few years, she grew the company into one of the fastest-growing frozen pizza brands in the U.S., reaching $100 million in revenue and distribution in more than 25,000 stores nationwide.

​Prior to founding CAULIPOWER, she served as President of Strategic Partnerships and Global Integration at Edelman and held leadership roles at Warner Bros. and the U.S. Department of Health and Human Services. A recognized industry leader, Becker has been honored as Woman Business Owner of the Year, Entrepreneur of the Year, and Trailblazer Working Mother of the Year. She holds a B.A. in Political Science from UCLA and an M.S. in Journalism from Northwestern University.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

Already a member? Click here!

Sep

3

10th House HUddles

Law Huddle

Members only!

Wednesday, September 3, 2025, 11:00 AM PDT

Are you a founder in the Law space? Come join this 10th House Huddle to meet and network ✨

Register now

Sep

10

10th House HUddles

Food and Beverage Huddle

Members only!

Wednesday, September 10, 2025, 1:00 PM EDT

Are you a founder in the Food & Beverage space? Come join this 10th House Huddle to meet and network ✨

Register now

Sep

16

10th House HUddles

Growth Track: Founder as Operator - Leading with Vision While Building Product & Team (60-75 Min Live Workshop)

Members only!

Tuesday, September 16, 2025, 1:00 PM EDT

Join Dr. Amy Divaraniya, Founder and CEO of Oova, in an interactive workshop on the critical transitions every founder must navigate to build a company that scales beyond their personal expertise.

Register now

Sep

23

10th House HUddles

Growth Track: Build & Achieve Investor-Ready KPIs

Members only!

Tuesday, September 23, 2025, 1:00 PM EDT

Join us for an interactive workshop with Madeline Darcy, Managing Partner at Kaya Ventures. In this session, she breaks down the essential non-revenue metrics that investors use to evaluate your business.

Register now

Sep

24

10th House HUddles

Technology Huddle

Members only!

Wednesday, September 24, 2025, 2:00 PM EDT

Are you a Tech Founder? Come join this 10th House Huddle to meet and network, and to welcome our incoming Cohort Members! ✨ Huddles are a virtual event strictly focused on networking. Sessions are segmented by business themes - industry, revenue, stage, fundraising (or not) - to allow you the opportunity to simply connect, and network with fellow founders in the same space! Read more about the format here! Please join to participate, not to sell services.

Register now

Sep

26

10th House HUddles

Home & Design Huddle

Members only!

Friday, September 26, 2025, 1:00 PM EDT

Are you a Home and Design founder? Come join this 10th House Huddle to meet and network with others! ✨

Register now

Oct

2

10th House HUddles

Growth Track: Financial Forecasting for Fundraising Readiness

Members only!

Thursday, October 2, 2025, 1:00 PM EDT

Details coming soon

Register now

Oct

8

10th House HUddles

Business Services Huddle

Members only!

Wednesday, October 8, 2025, 1:00 PM EDT

Is your business in the service industry? Come join this 10th House Huddle to meet and network with other members working in the same realm as you ✨

Register now

Oct

9

10th House HUddles

Growth Track: Lean Go-To-Market Strategy

Members only!

Thursday, October 9, 2025, 2:00 PM EDT

In this hands-on workshop, Sarina Virk Torrendell reveals the lean go-to-market strategies that took her from early employee at Postmates to scaling global initiatives at Apple, Meta, and Amazon.

Register now

Oct

15

10th House HUddles

Technology Huddle

Members only!

Wednesday, October 15, 2025, 1:00 PM EDT

Are you a Tech Founder? Come join this 10th House Huddle to meet and network, and to welcome our incoming Cohort Members!

Register now

Oct

17

10th House HUddles

Fashion & Accessories Huddle

Members only!

Friday, October 17, 2025, 1:00 PM EDT

Are you a building a fashion or accessory business? Come join this 10th House Huddle to meet and network with fellow founders ✨.

Register now

Oct

22

10th House HUddles

Health & Wellness Huddle

Members only!

Wednesday, October 22, 2025, 1:00 PM EDT

Are you a Health & Wellness Founder? Come join this 10th House Huddle to meet and network with others! ✨

Register now