Events

[FOM] Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin

Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.

Date

Thursday, March 19, 2026, 2:00 PM EDT

Sign Up to Founders Operating Manual - Required to Attend.

 
Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.
 
With experience launching a category-defining brand and leading its expansion across DTC, retail, partnerships, and high-impact collaborations, Reshma will break down how to:
  • Evaluate whether your brand is ready for retail — and what to do before pitching
  • Prepare for sell-in conversations with buyers, from merchandising to line sheets
  • Drive sell-through and repeat purchase across channels
  • Use partnerships, pop-ups, and collaborations as strategic growth accelerators
  • Build a GTM roadmap that aligns your product, channels, and customer strategy
 
After this session, you’ll leave with a Go-to-Market Roadmap outlining your channel priorities, core KPIs, and a 90-day action plan.

 

ABOUT YOUR HOST:
Reshma Chattaram Chamberlin is the Co-Founder and Chief Brand and Digital Officer of Summersalt, a generation-defining lifestyle brand known for its data-backed fit and designer quality products without the designer price tag. In 2020, Fast Company named Summersalt one of the 10 Most Innovative Style Companies of the Year. Reshma and her Co-founder Lori Coulter launched Summersalt to change the conversation around swimwear and address a true market gap by creating designer swimwear without the designer price tag. Summersalt’s product is data-backed with 1.5 million measurements taken from 10,000 women’s body scans.
 
From day one, Summersalt knew it wouldn't stop at swimwear. The first challenge was to transform the swimwear shopping experience from being intimidating and vulnerable to fun and empowering. Quickly, Summersalt expanded to include adventure-friendly essentials that help make every aspect of a woman's wardrobe more joyful and comfortable—from sleepwear to intimates to activewear.
 
Named one of the Top 100 Upstarts in the world by CNBC, the brand has seen exceptional growth and consumer adoption, garnering praise from leading outlets including Vogue, Elle, CNN and Forbes. Prior to co-founding Summersalt, Reshma spent 10+ years in brand building, user experience design, digital marketing, and strategy, for early entrants in the direct-to-consumer revolution. She previously ran a successful business design strategy firm, where she was an early advocate for design thinking at the foundation of any business, as a key unfair advantage. Reshma is passionate about keeping thoughtful practices at the heart of Summersalt, and is constantly championing sustainability.

Events

Upcoming Events

From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.

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Jan

15

Workshop/Panel

Financing Growth Without Dilution: A Founder’s Guide to Smarter Capital with Cassie Rosenthal

Members only!

Thursday, January 15, 2026, 1:15 PM EST

​FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.

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Jan

20

Workshop/Panel

Inside the Buyer’s Mind: Building for Retail Success with Nordstrom’s Denise Junell Johnson

Members only!

Tuesday, January 20, 2026, 1:30 PM EST

​Join us for a live interview with Denise Junell Johnson, Vice President and Divisional Merchandise Manager for Handbags, Jewelry & Watches at Nordstrom, as she shares insider insights from two decades shaping some of the most coveted categories in retail.

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Feb

19

Workshop/Panel

[FOM] Founder Vision In-Focus with Robyn Ward

Members only!

Thursday, February 19, 2026, 1:00 PM EST

The strongest consumer brands aren’t just built on great products — they’re built on founders with clarity. In this masterclass, Robyn Ward will guide you through the foundational inner architecture every early-stage founder needs to scale with intention: a defined vision, aligned values, and a grounded understanding of your role as the leader of the company.

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Feb

24

Workshop/Panel

[FOM] The Data Behind Desire: Building KPIs That Drive Growth with Sapna Shah

Members only!

Tuesday, February 24, 2026, 1:30 PM EST

Successful consumer founders know how to read the signals that matter (and ignore the ones that don't). In this session, investor and retail expert Sapna Shah will help you cut through the noise of early data and build the KPI foundation that reveals what your customers want, and what will drive your sustainable growth.

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Mar

3

Workshop/Panel

[FOM] Financial Foundations: Pricing, Margins & Inventory Management with Erica Moore

Members only!

Tuesday, March 3, 2026, 1:30 PM EST

Behind every scalable consumer brand is a founder who understands their numbers. In this masterclass, finance leader Erica Moore will help you build the financial systems and confidence required to manage cash, price for profitability, and plan inventory to support real, sustainable growth.

Register now

Mar

19

Workshop/Panel

[FOM] Growth & Distribution: Go-To-Market Strategy with Reshma Chattaram Chamberlin

Members only!

Thursday, March 19, 2026, 2:00 PM EDT

Scaling a consumer brand requires more than demand — it requires a smart, intentional approach to distribution. In this session, Summersalt Co-Founder Reshma Chamberlin will teach you what it truly takes to enter retail, scale omnichannel, and build a Go-to-Market strategy that drives long-term success.

Register now