Events

Financing Growth Without Dilution: A Founder’s Guide to Smarter Capital with Cassie Rosenthal

​FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.

Date

Thursday, January 15, 2026, 1:15 PM EST

URL

Register Now

RSVP HERE*REQUIRED TO ATTEND​

Scaling a consumer brand is expensive, especially in the fashion and accessories space, where inventory, production cycles, wholesale terms, and cash flow pressure collide. Yet many early-stage founders assume their only path forward is raising venture capital.

​This live event is designed to give you a clearer, more strategic understanding of the non-dilutive financing options available to founders, and how to know which one is right for your stage.

​FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.

​During this exclusive event, we'll explore:
  • ​The full landscape of non-dilutive capital options beyond traditional VC
  • ​When founders should consider asset-based lending, factoring, PO financing, or growth credit
  • ​What lenders look for in brand financials, especially for fashion, accessories, jewelry, and CPG
  • ​How to prepare your business for financing (and common misconceptions to avoid)
  • ​Real examples of how brands use non-dilutive capital to fund production, inventory, wholesale expansion, and operational scale
​About Cassie Rosenthal
​Cassie Rosenthal leads marketing and strategic initiatives at Rosenthal Capital Group, where loan sizes range from $500K to $40MM+ across solutions including:

  • ​Asset-Based Lending: revolving credit backed by A/R and inventory
  • ​CPG Growth Capital: non-dilutive financing for high-potential consumer brands
  • ​Factoring (recourse, non-recourse & international): credit protection, collections, and cash advances
  • ​Purchase Order Financing: short-term inventory funding for brands with purchase orders
  • ​Equipment Financing: capital solutions for brands scaling operations or investing in production assets
​Before joining her family’s firm, Cassie co-owned galleries in New York City and Berlin. Her leadership and expertise have been featured in The Wall Street Journal, NYT, WWD, Footwear News, CNBC, and more. She serves on multiple boards, including NYIC and Powerhouse Arts, and was the inaugural recipient of the NYIC Women’s Division Renaissance Award.

​Whether you’re navigating the messy middle of growth, preparing for wholesale expansion, or simply trying to understand your financing options, this conversation will give you the clarity—and confidence—to make informed capital decisions without giving up equity.

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Dec

9

LinkedIn Live

What It Takes to Build a Standout Consumer Brand with Ariana Ferwerda of Halfdays

Tuesday, December 9, 2025, 1:30 PM EST

What does it really take to build a breakout consumer brand in a crowded category, and do it with intention, community, and high repeat purchase rates? For Ariana Ferwerda, co-founder and CEO of Halfdays, it started with spotting a gap no one else saw. As a lifelong outdoor enthusiast who moved to Colorado only to find women’s technical gear uninspired, unstylish, and lacking performance, Ariana used her background in retail consulting and analytics to build what the industry was missing: performance fashion designed by women, for women, to own the mountain.

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