Events
Financing Growth Without Dilution: A Founder’s Guide to Smarter Capital with Cassie Rosenthal
FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.
Date
Thursday, January 15, 2026, 1:15 PM EST
URL
Register NowRSVP HERE*REQUIRED TO ATTEND
- The full landscape of non-dilutive capital options beyond traditional VC
- When founders should consider asset-based lending, factoring, PO financing, or growth credit
- What lenders look for in brand financials, especially for fashion, accessories, jewelry, and CPG
- How to prepare your business for financing (and common misconceptions to avoid)
- Real examples of how brands use non-dilutive capital to fund production, inventory, wholesale expansion, and operational scale
- Asset-Based Lending: revolving credit backed by A/R and inventory
- CPG Growth Capital: non-dilutive financing for high-potential consumer brands
- Factoring (recourse, non-recourse & international): credit protection, collections, and cash advances
- Purchase Order Financing: short-term inventory funding for brands with purchase orders
- Equipment Financing: capital solutions for brands scaling operations or investing in production assets
Events
Upcoming Events
From summits, to courses, to workshops, to meet-ups and ask-me-anythings - there is something for everyone here. Listen in, attend in person or virtually, ask questions, or simply add to your when-you-can checklist of everything you need to know.
Dec
10
Technology Huddle
Wednesday, December 10, 2025, 1:00 PM EST
Are you a Tech Founder? Come join this 10th House Huddle to meet and network ✨
Dec
12
Marketing & Communications Huddle
Friday, December 12, 2025, 10:00 AM PST
Are you a Marketing & Communications founder? Come join this 10th House Huddle to meet and network! ✨
Dec
15
Food & Beverage Huddle
Monday, December 15, 2025, 1:00 PM EST
Are you a Food & Beverage Founder? Come join this 10th House Huddle to meet and network with others! ✨
Dec
17
Community Builders Huddle
Wednesday, December 17, 2025, 1:00 PM EST
Come join this 10th House Huddle for all things community! This is an amazing opportunity to meet and network with fellow founders!
Jan
7
Beauty & Personal Care Huddle
Wednesday, January 7, 2026, 1:00 PM EST
Are you a building a Beauty or Personal Care business? Come join this 10th House Huddle to meet and network with fellow founders!
Jan
9
Health & Wellness Huddle
Friday, January 9, 2026, 1:00 PM EST
Are you a building a Health or Wellness business? Come join this 10th House Huddle to meet and network with fellow founders!
Jan
14
Brand Resilience: How to Stay Relevant in a Changing World
Wednesday, January 14, 2026, 1:00 PM EST
Join us for a riveting conversation with Robyn to learn all about brand resilience!
Jan
15
Financing Growth Without Dilution: A Founder’s Guide to Smarter Capital with Cassie Rosenthal
Thursday, January 15, 2026, 1:15 PM EST
FFC is joined by Cassie Rosenthal, Chief Marketing Officer and third-generation stakeholder of Rosenthal Capital Group, the nation’s largest privately held commercial finance firm. Cassie oversees a lending portfolio that supports today’s leading consumer brands, offering founders deep insight into how lenders evaluate emerging companies and what financial readiness truly looks like.
Jan
16
Fashion and Accessories Huddle
Friday, January 16, 2026, 1:00 PM EST
Are you a building a Fashion or Accessory business? Come join this 10th House Huddle to meet and network with fellow founders!
Jan
20
Inside the Buyer’s Mind: Building for Retail Success with Nordstrom’s Denise Junell Johnson
Tuesday, January 20, 2026, 1:30 PM EST
Join us for a live interview with Denise Junell Johnson, Vice President and Divisional Merchandise Manager for Handbags, Jewelry & Watches at Nordstrom, as she shares insider insights from two decades shaping some of the most coveted categories in retail.
Jan
21
Community Builders Huddle
Wednesday, January 21, 2026, 1:00 PM EST
Come join this 10th House Huddle for all things community! This is an amazing opportunity to meet and network with fellow founders!
Jan
21
Just Be: A Grounding Circle with Wendy
Wednesday, January 21, 2026, 2:00 PM EST
Come join Wendy for a safe space to just "be".