“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.” - Eric Ries, Author of the Lean Startup
As a small business or startup founder, we are not presented with the same business scenarios and use cases as larger, more established institutions with formal organizational hierarchies and processes. Our worlds are constantly evolving, shapeshifting, and changing at a moment’s notice, and sometimes, at warp speed to account for changes in demand and customer needs.
Mari Milenkovic has built her entire marketing and entrepreneurial career based on various principles of the Lean Startup, and this methodology has been instrumental in her success working with global brands to individual founders. In this talk, Jessica will provide a brief overview of The Lean Startup and showcase why all small businesses and entrepreneurs need to be using this methodology to grow their businesses. She’ll uncover the hidden biases inherent to all entrepreneurs, and provide best practices, tools, and personal examples from her work that will help you to completely shift your view on failure, success, and progress.
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