Education

At Female Founder Collective’s The 10th House, we focus on helping founders understand what actually drives growth in today’s landscape—not just what used to work.

Gregg Renfrew built Beautycounter into a billion-dollar acquisition at a time when the entire industry thought clean beauty was a niche. Then she watched what happened when the wrong systems, the wrong operators, and too much outside capital took over the thing she built. Then she bought it back and started over.​

She has now launched Counter, a DTC clean beauty brand for women 35 and older, and Beecee, a community-first brand for women ages 14 to 30, which has already attracted more than 10,000 community members across all 50 states before a single product has hit the market.​

She is running two brands, for two completely different audiences, on two completely different timelines, at the same time.​

In this session, Gregg joins Female Founder Collective's Co-Founder, Rebecca Minkoff, to discuss the hires that change the shape of a business (and why the smartest one might not be someone on your payroll), the systems she is building before she needs them, and what she knows now about building a tech stack — including Salesforce — that moves with you instead of against you.

Your Invite to 10th House: A Community that Fuels Your Journey

At Female Founder Collective’s 10th House, we exist to democratize access to the strategies, insights, and connections that have traditionally been locked behind closed doors. Our community fosters authentic connections, celebrates victories, and shares honest advice, creating a space where founders can grow together.

As a member of The 10th House, here’s what you can unlock:

• Direct access to industry leaders who meet you where you are and give candid, real-world advice.
• Supportive workshops, resources, and frameworks you can apply the same day.
• Opportunities to connect with founders who celebrate your wins and help you through setbacks—with zero judgment, just true understanding.
• Front-row seat to future events like our intimate fireside chats, founder cohorts, and exclusive pitch demos.

Apply now below to join our vibrant community and unlock the resources, insights, and connections you need to scale your entrepreneurial journey. Let’s build the future, side by side 💌

Apply for 10th House Membership

What's Next?

Become a part of a community of like-minded female founders. Inside The 10th House, you’ll find fellow founders, investors, and above all, a community.