Lauren Kleinman is the Founder of Dreamday, a first-of-its-kind performance PR agency sitting at the intersection of affiliate marketing and commerce PR.
Lauren has reinvented herself plenty of times during her career, eventually leaving a full-time, in-house job to start her own consultancy. With the goal of a healthier work-life balance and time for her own vision, she named it “Dreamday“, and it supports innovative direct-to-consumer companies. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate-only basis.
FFC Co-Founder & CEO Alison Koplar Wyatt is sitting down with PR/Content Marketing visionary Lauren Kleinman, founder of Dreamday PR, and co-founder of The Quality Edit. She shares tips on how to build your brand, expand brand awareness and build community, and more.
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