Education
Replay: How to Protect Your Brand and Intellectual Property for Product-Based Businesses
No matter where you are in your business, no matter how new your startup is or if you are a long-time business owner and operator, no matter how big or small your business is or will be, the lesson I am teaching today is the same.Those of you who heed this advice will be light years ahead of the business owners who don’t.
This workshop will give you vital information on the most valuable assets in your business: your brand and your intellectual property. And most business owners fail to protect those assets properly or as carefully as they should. A failure to protect them can be cataclysmic to your business’s existence. And it can prevent you from getting funding or getting acquired, if that is your goal.
Smartly and actively protecting these assets can give you the keys to unlimited success. It can protect your blood, sweat and tears, AND it can open up opportunities that would never materialize without the act of protecting these assets.
In the end, I’m going to tell you exactly HOW to protect yourself so that you have a shot at a brand that you can keep and that could end up being worth millions.
About Your Host: Jessica Eaves Mathews is an award-winning Trademark and Intellectual Property attorney who has been practicing law for over 27 years, both in-house and in private practice. Her innovative, creative, and entrepreneurial spirit has helped business owners and businesses create, protect and monetize their brands, copyrights and intellectual property assets.
She represents clients in a variety of industries, including advertising services, art law, beauty brands, beer and wine, digital media, entertainment, fashion brands, food and beverage, luxury goods and services, publishing, retail and Ecommerce, social media, and consumer products. Jessica has spent her legal career representing businesses of all sizes, from solopreneurs, to mom and pop stores and restaurants, to fashion and beauty brands, to tech startups, to professional service-providers, to Fortune 500 companies and some of the most successful entrepreneurs in the world. She was the head of litigation and compliance for Paul Allen, the co-founder of Microsoft.
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