Education

Replay: Bootstrapping + Exiting a CPG Giant with Jaime Schmidt of Schmidt’s Naturals

​​Jaime Schmidt is the founder of Schmidt’s Naturals and is known for modernizing natural personal care products and bringing them to the mainstream market. Under her leadership, Schmidt's grew into a household name and, after seven years, was acquired by CPG giant Unilever.

​Jaime sits down with CEO of Female Founder Collective, Alison Wyatt, to discuss how she strategically grew her brand from a farmer's market favorite to a household name. Jaime will dive deep into her bootstrapping, fundraising, and exiting strategies that led to her long-term success.

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