Laurel shares the ins and outs of marketing during tough times, including the importance of branding and nailing your elevator pitch.
With a J.D/M.B.A from Rutgers University, Laurel's background has uniquely prepared her to
run a successful agency. For over 12 years, EMB has served both startups and blue chip global brands like Facebook, Verizon Digital Media Services, PAW Patrol and Zendesk. Laurel's favorite saying is FIOGID: figure it out, get it done. And that's exactly what's brought the agency top talent and accolades since 2009.
Laurel sits on the Board of Directors for NFTE (Network for Teaching Entrepreneurship), the
Women Founders Network, is a mentor for The Women's Global Leaders Initiative, and advises LAVA (Los Angeles Venture Association). Her published work can be found in Inc Magazine, Entrepreneur, USA Today and The American Marketing Association.
When she's not wowing clients with creative, you can find Laurel and Mike with their fur babies Miso and Twizzler testing out a new recipe in the kitchen—with a good glass of wine, of course.
We know it feels like the end of days right now. People are frankly freaked out about the coronavirus. If we don’t adjust our thinking around this, our economy, starting with small businesses, will be even more dramatically impacted than they already are. In this session, Laurel shares the ins and outs of marketing during tough times, including the importance of branding and nailing your elevator pitch.
What You'll Learn: Leveraging marketing to stay profitable, branding 101, tagline development, brand road mapping, elevate your elevator pitch, audience personification
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