It's not easy creating a brand strategy and creative direction that is in alignment with your personal brand and fosters engagement.
During this event, founder of The Outset, Linda Honan, will help develop a fool-proof brand strategy + creative direction, all stemming from your brand's vision. Linda walks individuals through using this board to develop a highly-engaging creative direction that perfectly reflects your brand.
Hailing from Australia, Linda made a home for herself in the US fifteen years ago. After a long career in advertising, Linda has turned her love of creative directing and shaping brands at agencies like TBWA and BBDO into a new career path, founding The Outset — a full-service creative branding agency and production company in the heart of Los Angeles.
The Outset partners with founders of startups, high growth companies, and Venture Capitalists to bring ambitious brand visions to life. Through her leadership, The Outset has taken on some of the most trend-forward clients of the last few years, including Marie Kondo, Daily Harvest, Sakara Life, Oishii Berry, Rae Wellness, Sophia Amoruso’s Business Class, and Cameron Diaz + Katherine Power’s Avaline Wine.
Through Linda’s vast network of contacts across business sectors, The Outset has grown simply through word of mouth, giving Linda and her all-female leadership team the opportunity to cultivate enduring partnerships with founders across the US, UK, and Europe.
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