In the wake of global changes and shifting landscapes, entrepreneurs find themselves under increasing pressure to connect with the media and generate publicity that resonates with the current climate.
Navigating the complexities of media outreach can be challenging, especially as we adapt to a post-pandemic world. However, with a well-crafted Public Relations plan, your small business can not only weather the changes but also thrive by effectively reaching and engaging your community.
In this session, you'll learn:
- Ways to promote your brand with or without an agency
- What should you look for if you do choose to hire an agency or independent publicist
- How to set realistic publicity goals in 3-6 month increments
- How to write a press release
- How to create and execute a successful public relations strategy
- How to look for leads via social media without violating a writer's boundaries
- Determining the Appropriate Timing for Pitches in the Aftermath of a Significant Current Event
- The best ways to nurture relationships with writers and publications after a story is published -How to collaborate with local influencers to gain publicity
ABOUT YOUR HOST
Kosi Harris has been a public relations specialist for the past 15 years, working for agencies such as Trent & Company, Gild Creative Group, Wethos and Percepture. Specializing in non-profit, consumer products, and hospitality clients, including EveryLibrary, Time Warner Center, American Heart Association, Easter Seals, Blossom + Stone, Peru Tourism, Impacct Brooklyn, Ovia Health, Grand Canyon Railway, Charriol Jewelry, Tourette Association of America, Besame Cosmetics, ImageNation, Bird + Stone Jewelry, Jordandene, and Reebok Watches.
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