Replay: Beyond Black Friday: Retail Strategies for Year-Round Success

​We all know that Black Friday and Super Saturday are the busiest days of the year for retailers. These days account for 35.8 percent of the total season’s traffic! This leaves retailers wondering, “How can I achieve these sales numbers beyond Black Friday?”

Female Founder Collective is partnering with Brookfield Properties Bleecker Street Collection for the ultimate retail and fashion event. During this event, we chat with industry experts and retail gurus about product strategies, merchandising, styling for point-of-sale, community-building, expanding brand awareness, and marketing strategies to cut through the noise - no matter the time of year.

​Chief Merchandising Officer of INTERMIX, Divya Mathur, leads a conversation where no stone is left unturned. Designer and Owner of Tarin Thomas, Kylie Tarin Nakao, explains how her functional, elegant, and timeless design approach is reflected in her marketing strategies. Founder of her namesake brand, Rebecca Minkoff, gives tips for building a community that will stay engaged year-round. Finally, Owner of her iconic namesake brand, Lele Sadoughi, provides her product strategy that’s core to her brand’s DNA.


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