Kimberly Kreuzberger joins us to discuss her strategies for conjuring revenue streams at scale. From hiring the right people and methodically tracking and forecasting progress to building strategic partnerships and launching new products. Kimberly is sharing it all!
Conjuring Revenue Streams at Scale; Lessons in Business Development, Launching, and Relationship-Building with Kimberly Kreuzberger of Pivot Projects
Before she helped to launch one of the most industry-changing wellness brands — goop — Kimberly was packing in 14 years of valuable experience in publishing. And with her foundational expertise of working with celebrities, Kimberly built goop from the ground up as the CRO (in just 4 and a half years), raising more than $100 million in brand backing, increasing the staff by 16x (you read that right), and has doubled the wellness brand’s publishing revenue year-over-year.
Her work with celebrities like Gwyneth Paltrow inspired Kimberly to start her own full-service agency, Pivot Projects, offering everything from marketing to operational services to brands such as Cravings by Chrissy Teigen (where she now resides as CEO), Frenshe by Ashley Tisdale, and Magic Mike by Channing Tatum. In addition to all of that success, Kimberly is an advisor for our 1-on-1 advisory platform, The North, where she supports female founders and guides them toward their building and scaling goals all while working toward gender equality for women in business.
CEO of Female Founder Collective and The 10th House, Alison Wyatt, is sitting down with Kimberly to discuss her strategies for conjuring revenue streams at scale. From hiring the right people and methodically tracking and forecasting progress to building strategic partnerships and launching new products. Kimberly is sharing it all!
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