Sometimes launching a brand is about more than creating beautiful products or designing eye-catching marketing materials. It can be about finding the right retail partners who truly understand and share your vision.
To launch successfully, you need partners whose values, aesthetics, and target audience align with your own.
This checklist by DigitBridge will guide you in preparing a go-to-market strategy that prioritizes retailer alignment, ensuring your brand fits seamlessly into their portfolio and resonates with their customers. Remember: the best partnerships are built on shared values and mutual success.
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