Education

Resource: Building a Brand - Social Media 101

Written by The 10th House Team | Dec 1, 2025 3:11:25 AM

Most founders treat social media like a chore. They stress about algorithms, copy competitors, and burn out trying to post perfectly curated content three times a day. 

This guide walks you through building a social media presence that feels authentic, sustainable, and actually converts followers into customers. You'll learn how to post what you love instead of what you think you should, how to batch content so you're not creating daily, and when to keep social in-house versus when to outsource. Plus, you'll get ready-to-use content calendars, photo shoot batching guides, and a framework for balancing consistency with running your actual business. By the end, you'll have a social strategy that works for your life, not against it.

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