We’ve been hearing about buzzy AI and are practically bombarded with the promises of artificial intelligence on what seems to be like a daily basis. BUT what does it actually mean and how can it transform my business so I can increase my sales and improve productivity?
During the Open AI explosion (makers of ChatGPT), there was a rapid shift in innovation making AI tools much better and more accessible. The first space to be dominated and radically changed? E-commerce.
From using AI to help creatives brainstorming, digital models instead of expensive photoshoots, UGC, paid ads efficiency, all the way to using it to accurately predict who is most likely to buy your product and at what time, artificial intelligence is here to stay. If you’ve used generative or even predictive tools a couple of years back, you’ll soon realize that today’s technologies are much better. The next generations brands are set to be the ones to take AI seriously becoming early adopters of the technology.
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