---
title: "Replay: How to Use Influencer Marketing to Drive Awareness and Sales at Scale Workshop"
description: Why are marketers so excited about influencer marketing? Because influencers are driving action both online and increasing foot traffic in-store.
---

[Education ](https://the10thhouse.femalefoundercollective.com/education)

# [Replay: How to Use Influencer Marketing to Drive Awareness and Sales at Scale Workshop](https://the10thhouse.femalefoundercollective.com/education/influencer-marketing)

 Written by [The 10th House Team](https://the10thhouse.femalefoundercollective.com/education/author/the-10th-house-team) | Sep 8, 2022 5:41:43 PM

According to Forbes, influencer marketing spend is projected to hit $15 billion in 2022 a rise from $8 billion in 2019.

Influencers are reaching more consumers than ever. Importantly, influencers have credibility with their followers and are successfully building awareness & sales for brand and retail partners.

​Why are marketers so excited about influencer marketing? Because influencers are successfully driving action both online and increasing foot traffic in-store.

​WHAT YOU'LL LEARN:  
1. ​How to effectively leverage influencers to drive impact for your brand/business.  
2. ​A how-to guide to ensure influencer marketing campaign success.  
3. ​How to Measure Campaign Success & deliver ROI.

​ABOUT ALIZA:

Aliza Freud is the founder & CEO of SheSpeaks and award-winning influencer marketing company that works with some of the world's most respected brands. Aliza is also the host of top rated podcast, SheSpeaks: How She Does It which is dedicated to telling women's stories.

[ALREADY A MEMBER? WATCH THE REPLAY HERE](https://community.the10thhouse.co/c/replays/how-to-use-influencer-marketing-to-drive-awareness-and-sales-at-scale-workshop-c69f7a22-e1f8-4e61-889f-d045ba51ebc1)

[View full post](https://the10thhouse.femalefoundercollective.com/education/influencer-marketing)

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