Replay: Creating Powerful Communities + Audience Connections Workshop with Sara Wilson

​Join journalist-turned-social-marketer Sara Wilson (former Facebook, Instagram and HuffPost) for a special FFC workshop about a new paradigm in online consumption: digital campfires.

​In this private live workshop session, Sara will walk through how digital campfires–a term she first introduced in a groundbreaking piece for the Harvard Business Review to describe the types of spaces where young audiences are gathering online today– has evolved into a full-blown paradigm of online consumption, the framework she developed around it, and how you can leverage it to step up your personal online presence, your business’ online presence, or both.

​The workshop will cover:

• ​Digital campfires 101: What is a digital campfire, and why should you–a brand leader, solo-peneur, in-house executive or anything in between–care about learning to build one?
• ​The Digital Campfire Framework: Understanding the 3 ingredients you need to develop, care for and fuel your digital campfire in your own unique way, whether for for your brand, yourself, or both
• ​What Campfires Can Do: A look at the ways people and brands are leveraging the digital campfire framework, and the powerful, future-proofing outcomes they are driving
• ​Exploring a Hidden Campfire Blocker: Why female leaders are particularly well-positioned to build digital campfires–if they can overcome this key obstacle

​If you want to learn to navigate the digital landscape more self-assuredly and step up your online presence overall you’ll want to join this session. Note that a Q&A will follow the workshop where members will have the opportunity to ask Sara questions.

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