Sara Wilson is a journalist-turned-social-marketer who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times, and others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects.
Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.
Most recently, she served as Interim Director of Marketing at tokenized entertainment platform Rove. Prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram, was an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including the Economist, People magazine, and The Independent.
CEO of Female Founder Collective and The 10th House, Alison Wyatt, is sitting down with Sara to discuss her journey from journalism to marketing and how it led to her expertise in content, community, and client strategies. From her expertise on Gen Z consumption trends to building marketing teams and engines like no other, all while creating devoted consumers and communities beyond compare. Sara is sharing it all!