Leverage a simple tool from UX, called User Journey to help you create an alignment between your customers and your brand online. You'll be able to identify touchpoints and digital channels that will help you convert more leads and sales on your website without learning any single line of code.
During this workshop, you will understand the right target audience for your brand and website and how your product/service can help them, identify touchpoints on your website for better conversions online, and leverage the user journey map to create connections and experiences for your users.
About your host: CEO and Head of Strategy at Chykalophia, Ari Krzyzek, helping FemTech, DTC, and women-led brands transform their website into a platform that unlocks business opportunities. She serves as a branding, UX consultant, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago and Chicago’s global healthcare startup incubator, MATTER.
She’s the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women’s health. Furthermore, she helps women in tech and design break into the industry and succeeds in it by mentoring them for personal branding, career advancement, and entrepreneurship through Interaction Design Foundation, Chicago Innovation, and ADP list.
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Click here to download the workshop worksheet!
If you haven’t already, order Ari's new book today. In “Made to Sell: Creating Websites That Convert” Ari peels back the curtain to reveal tips and tricks to transform your website, and in turn, your brand and revenue. Whether you have a simple one-page site or a complex retail store with thousands of products, we will show you how to move from a pretty storefront to a powerful marketing tool. Some of the concepts Ari breakdowns are:
Website Roadmaps
Brand Building
Optimizing User Experience
Elements of Design
Science of Analytics
Traffic Generation
Link to the book: https://www.amazon.com/dp/B0BGQPKK3F?ref_=pe_3052080_276849420